+ 215% Instagram followers
Since introducing my strategy in April 2023, the @mayorofwy instagram following has grown by 215% with an average engagment rate of 8%.
Leading a team to produce more dynamic video content.
Showcasing the mayor’s warmth and relatability through script-writing and copy.
Increasing accessibility.
+ 260% LinkedIn followers
In just over a year, I grew the Mayor of West Yorkshire LinkedIn account by over 10,000 followers with an average engagement rate of 9%.
Creating informative carousel graphics to make content more digestable.